What if AI is America’s big chance to make thework of innovation more human than ever?
THE BLOCKER: Business Is Losing Its Creative Edge
In the age of AI, American innovation is losing its legendary sense of wonder. Efficiency is everywhere, but creativity is fading.
Teams know how to execute. But, lack strategic foresight to imagine what’s next.
Here’s what’s holding us back:
Fear slows action. It's the top barrier to innovation—yet 89% of companies ignore it.
Frustration drains momentum. Creativity skills are critical but still misunderstood and unmeasured.
Fragmentation blocks discovery. Arts, science, and business operate in silos—so teams miss the bigger picture.
The Result: Flat growth. Low morale. Sameness. Missed opportunity.
THE ENABLER: Wonder as Strategy
“I wonder if…” That’s where every innovation starts.
Wonder is your brain’s discovery signal. It helps you spot what’s missing—and imagine what could be. It gave us moon landings, microchips, Hollywood, and Hip-Hop—innovations that reshaped both commerce and culture.
The Wonder Economy turns that signal into a working innovation system.
Rooted in neuroscience, it maps how companies imagine, decide, and collaborate to co-create new value.
At the center of this system is Creative Brain Capital™—our tool for measuring innovation readiness. It brings precision and focus to how a company performs across three essential capacities:
Cognitive agility (how teams think)
Emotional drive (why they care)
Collaborative momentum (how they move)
We apply that data through Wondervation®—our three-phase arts-powered engine for product development, economic growth, cultural adaptability, and increased ROI.
When tech moves fast, human creativity becomes the edge. We build companies ready to use it.