Uniting the Best of Culture, Commerce, and Brain Science for America’s Future
“I Wonder If…”
Three simple words. That’s where every breakthrough starts.
Wonder is our discovery emotion. It’s a spark—a bold refusal to accept the ordinary. It’s the motivation that took us to the moon. It’s why we have microchips, Hollywood, and Hip Hop.
But today, America’s losing its wonder.
Eighty percent of executives say they can’t innovate fast enough. The problem isn’t money or technology. Without wonder, creativity flatlines, innovation withers, and progress crawls.
Creativity America's thought-leading pioneers are out to change that. We’re putting wonder back to work in business innovation—not as a lofty idea, but as a measurable, actionable force shaping the future.
As technology grows, creativity is currency—and America needs more of it. Our goal is bold, but so are we:
Increase America’s Creative Brain Capital™ by 25% in the next decade.
The Problem: We’ve Stalled
Without Wonder, Innovation Gets Small
Wonder fuels creativity. Creativity fuels innovation. Innovation fuels growth. When culture and commerce don’t connect, innovation suffers. Here’s what’s holding us back:
Fear: Named as the #1 barrier to innovation, yet ignored by 89% of organizations.
Frustration: The World Economic Forum and corporate executives agree that creativity skill sets are the essential Top 5 for business success in the future of work. Without the right tools, time is wasted guessing instead of developing this critical strategic asset.
Fragmentation: Experience teaches us that discovery happens when we unite the best of arts, science, and business. Today, they operate in silos, missing the bigger picture. That’s why they struggle.
The result? Companies waste time, money, and talent chasing what they think is safe. But safety doesn’t lead to progress. Creativity does.