Welcome to the Wonder Economy™
It’s the HUMAN SIDE
of technology and future of work, where creativity is currency.
We are on a mission to weave the arts and science of creativity into mainstream business innovation.
Technology is accelerating. Professional and personal lives are fusing together. Culture is constantly evolving. For America’s entrepreneurs, companies, and cities, creativity is no longer a side note—it’s the driving force behind innovation and growth. At Creativity America, we are unlocking the human creative potential that will shape the future of American enterprise.
To transform imagination into innovation, we fuse arts, science, and business into a Wondervation™ Accelerator that easily integrates into any traditional innovation program.
We propel businesses into the future of work by making creativity a measurable, strategic asset, building Creative Brain Capital™—a powerful blend of cognitive, emotional, and collaborative skills essential for people and organizations to thrive alongside technology:
Analytical and creative thinking
Self-awareness and resilience
Curiosity and emotional intelligence
Storytelling that moves markets
The future demands more of us. To optimize investments in technology, we must elevate human creativity, not diminish it. At Creativity America, we transform teams and organizations by unlocking the creative intelligence needed to make the impossible inevitable. If you're a leader who believes the best days of American creativity are still ahead, join us to make it real. It’s time to WONDER… outside the box.
Why Creativity America?
Researchers record troubling declines in American creativity, business dynamism, and entrepreneur mental well-being. Today, only 36% of Americans still believe in the American Dream. Creativity is no longer a luxury—it’s our nation’s greatest strategic asset. Without it, innovation falters, and businesses lose their edge.
Creativity America is committed to reversing this trend, aiming to increase the Creative Brain Capital of American enterprise by 25% over the next decade. This isn’t just about making individuals more creative—it’s about exponentially boosting creative intelligence in organizations to turbocharge performance.
Brain Science Meets Culture
Our brain science-driven innovation rituals and collaborations with leading artists are rewriting the biology-culture dialogues about how work happens —reimagining talent engagement, leadership development, business strategy, social impact, and value creation.The Measurable Edge
With the Creative Brain Capital Index, leaders gain actionable insights into how to lead for creativity as a key performance indicator for teams and develop creative ecosystems that directly drive organizational performance.From “Me” to “We”
Creativity America offers a precision approach to building innovation cultures that align a company’s social impact responsibilities with its R&D priorities. By focusing on team and organizational transformation, we make creativity a scalable asset that fuels growth, drives strategy, and amplifies cultural impact. This approach ensures innovation isn’t just a business objective—it becomes a powerful force for meaningful societal good.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”
— Steve Jobs
Maximizing the potential of technology in the future of work necessitates a deeper understanding and enhancement of the human side of innovation.
Harmonizing science with spirituality and blending artistic processes with business practices are key to discovery.
Wonder, the “discovery emotion,” shapes the human side by fueling our quest for knowledge and driving our creative potential.
The journey to the next world-changing idea, movement, or company begins with three powerful words: “I wonder if…”
We aim to help America’s most promising companies and cities find and fuel the innovation story of what comes next.