WONDERVATION is the future of work.

Program Approach

Creativity America unlocks the creative potential of innovation teams across American enterprise. As AI and applied quantum technologies reshape industries, we position human creativity not as an add-on, but as a parallel investment that amplifies the impact of these advancements.

Our Wondervation™ Accelerator program cultivates four essential human dimensions—wonder, trust, freedom, and joy—that empower teams to fully leverage their organization’s investments in cutting-edge technologies and future-of-work strategies. By integrating brain science, artistic exploration, and business innovation, Wondervation breaks through the mental barriers that limit collective creativity.

Our Creative Brain Capital Index enables a targeted, data-driven approach to culture transformation. Using scientifically validated tools, we measure and enhance the creative potential, motivation, and collaboration within teams. By aligning human creativity with technological investments, we ensure that teams are positioned to lead the next generation of innovation.

Program Elements

  • Creative Brain Capital
    Reframes creativity as a strategic asset with a standardized framework for measuring the cognitive, emotional, and social creativity of teams, providing leaders with a clear, data-driven approach to assess progress and direct the impact of organizational creativity toward business performance.

  • Neuroscience-Inspired Innovation Rituals
    Over the last 25 years, brainstorming and “Post-its” have become outdated innovation rituals. It's time to level up. Much like precision medicine delivers optimal benefits to individuals, we’ve developed quantitatively driven, precision culture interventions to meet the innovation demands of the next 25 years. Grounded in cognitive neuroscience and industrial-organizational psychology, these innovation rituals enhance return on investment by focusing on what actually optimizes team performance.

  • Dynamic Arts Integration
    We partner with trailblazing artists to transform traditional skill-building into an immersive, high-impact experience that ignites creativity at every level. These dynamic collaborations infuse fresh, artistic perspectives into the heart of business, unlocking the cognitive, emotional, and social creativity that fuels cutting-edge innovation. Backed by research, this approach doesn’t just boost team performance—it reshapes how organizations think, ask questions, solve problems, and lead in an era where creativity is the ultimate competitive advantage.

  • Project-Based Learning
    We work directly with your company’s highest-priority products and services, transforming them into powerful, project-based learning initiatives. This approach not only accelerates market growth but also builds a more agile and resilient workforce. By integrating real-time learning with strategic development, we ensure that your teams are equipped to innovate and execute at the highest level—turning every project into an opportunity for both immediate business impact and long-term competitive advantage.

Program Outcomes

  • Shared Mental Models for Creative Leadership
    Cultivate a unified understanding among team members, fostering alignment in vision, communication, and problem-solving to optimize collaboration and innovation efforts.

  • Future-Proofed Talent With Creative Brain Skills
    Develop adaptable innovation teams with durable brain skills and continuous learning, ensuring long-term relevance and success.

  • Co-Creative Ecosystems
    Develop innovation environments where logic and emotion integrate seamlessly, bridging human culture and machine intelligence for a competitive edge.

  • Creative & Strategic Foresight
    Enhance capabilities to anticipate trends and navigate uncertainty, embedding strategic foresight for informed decision-making and effective vision communication.

  • Creative Know-How
    Systematically develop innovation cultures around creative intelligence — empowering teams to navigate uncertainty and drive innovation performance through adaptable, culturally responsive problem-solving.

INNOVATION STORIES TAKE ROOT IN CULTURE

Transformational innovations start as stories told on the edges of culture. Over time, these stories become the status quo— or what we believe to be possible and valuable.

As ideas mix together, they accelerate the pace of change. Like a magnetic field, the momentum shapes the “new” status quo and molds an evolution in conventional wisdom. Culture is dynamic; today's innovators must be able to sense “what’s next” to meet their moment.

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