LEAD WITH WONDER
Our Mission
We apply the arts and science of team creativity to culture and commerce—driving growth in the age of AI.
Our Vision
An America where creativity is the currency of progress—and artists are indispensable members of every innovation team.
Creativity America is the Arts + Industry Creativity Lab of the Future.
WHAT WE DO
We solve strategic business challenges through applied team creativity.
Making Creative Performance Measurable, Accountable, and Essential
We use strategic foresight, neuroscience, and industrial psychology to turn team creativity into an investable business asset that appreciates over time.
Turning Ideas into IP Through Arts + Industry Co-creation
We enhance commercial value by uniting artists, researchers, and industry to co-create scalable IP.
Going Beyond Design to Embed Arts + Industry into R&D Strategy
We train and deploy hybrid teams to solve high-stakes culture and commerce challenges in the modern economy.
WHY IT MATTERS
We make creativity a measurable driver of growth, resilience, and ROI.
Innovation Happens in Teams, Not Individuals
Creative intelligence in organizations must drive growth under the real-world constraints of external markets and internal team dynamics.
Science-based, Not Vibes-based
For companies, real value is developed by embedding creativity into business models—strategy, and structure. Good vibes only won’t get you very far during periods of uncertainty.
Companies Are Built for Productivity, But Not Creativity
Being productive isn’t enough—businesses must now systematize creative thinking. We deliver a new model for economic growth and cultural adaptability by uniting the creative foresight of artists with the strategic execution of business leaders in high-velocity markets.
IN THE WONDER ECONOMY, CREATIVITY IS CURRENCY.
We treat creativity like any other form of capital: measurable, investable, and scalable.
MEASURE
Creative Brain Capital™ quantifies your team’s innovation capacity. We assess three core vectors that form the foundation of creative performance.
Minds – Cognitive agility: how teams generate and adapt ideas
Motivation – Emotional drive: how belief and trust shape risk-taking
Momentum – Team dynamics: how action turns ideas into outcomes
EVALUATE
You get a structured diagnostic Insight Dashboard
Benchmarks performance across teams
Identifies friction points slowing innovation
Highlights growth levers tied to ROI
STRENGTHEN
Wondervation® Process: A guided three-phase program (in-person, virtual, or hybrid) that turns diagnostic data into strategic foresight and creativity into new economic value.